Rabat – Celebrities from around the world are flocking to Morocco, drawn to the country’s enchanting beauty and vibrant culture. Indian star Malavika Mohanan is the latest celebrity to visit the North African gem, exploring the cities of Marrakech and Fez, as well as venturing into the breathtaking Atlas Mountains.
Mohanan, known for her roles in the South Indian film industry, expressed her admiration for Morocco through social media. Sharing a picture taken at Marrakech’s La Sultana, she said: “Isn’t this place absolutely gorgeous? Every corner is so intricately crafted. Pure art”
The actress shared other pictures with her 3.8 million Instagram followers. “Felt like my Indian accessories fit right into the lovely visual palette of Marrakech,” she wrote.
Mohanan embarked on a hike at the foothills of Toubkal, the highest peak in North Africa. Along the way, she stopped for lunch at the picturesque mountain retreat known as the “Kasbah du Toubkal,” which she described as one of the world’s most beautiful retreats.
Malavika Mohanan at Kasbah du Toubkal
Fez, an ancient city renowned for its history and architectural marvels, was also on Mohanan’s itinerary. The actress was captivated by the mesmerizing Moroccan Zellige, a traditional form of tilework characterized by its vibrant colors and intricate patterns.
Indian Star Malavika Mohanan in Marrakech
Mohanan expressed her awe at the labyrinth of colors and textures found in Fez, a testament to the city’s rich cultural heritage.
Morocco’s tourism industry has been steadily growing in popularity, attracting an increasing number of visitors each year. The country’s unique blend of culture, history, and awe-inspiring landscapes serves as a magnet for travelers.
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Marrakech, in particular, has become a must-visit destination for tourists from all corners of the globe.
Several A-list celebrities and public figures have chosen Morocco’s red city Marrakech as their destination to see in 2023 for their new year’s celebrations including French TV and radio presenter Ophelie Meunier, American actor Ben Felman and his wife Michelle Mulitz, and the Emir of Qatar, Sheikh Tamim bin Hamad, among others.
According to recent data from the Ministry of Tourism, Morocco welcomed a staggering 5.1 million tourists by the end of May 2023, further confirming the country’s status as a sought-after travel destination.
In a bid to enhance the sector, the Moroccan government allocated MAD 6 billion ($596 million) in March 2023 for the development of the tourism industry as part of its 2023-2026 roadmap.
The roadmap’s ambitious goals include attracting 17.5 million tourists, generating MAD 120 billion ($11.9 billion) in tourism receipts, and creating 200,000 new jobs by 2026.
To achieve these ambitious goals, Morocco’s National Tourism Office (ONMT) has devised an action plan titled “Light in Action” for the years 2023 to 2026. The plan seeks to position Morocco among the world’s top 10 tourist destinations, further bolstering the country’s reputation as a must-visit location for global travelers.
