Rabat – Apple is turning its attention to Morocco to boost the country’s tourism appeal, joining the ranks of iconic brands like Ferrari, Armani, and Vogue.
Morocco’s National Tourism Office (ONMT) announced that the tech giant showcased Morocco and the vibrant city of Marrakech during its WWDC 2023 conference on June 5.
The tech giant unveiled its latest device, the Vision Pro, an augmented-reality headset, at the WWDC 2023 conference. Apple showcased a multitude of use cases throughout the event, demonstrating the immense possibilities associated with the use of Vision Pro.
The Vision Pro allows users to immerse themselves in virtual experiences while still being aware of their surroundings. Apple specifically chose Morocco and the enchanting city of Marrakech as an exemplar to showcase the capabilities of the headset.
By presenting the features in a visually captivating magazine-style format, Apple emphasized the allure of Marrakech. The tech giant presented the iconic Moroccan city as an absolute must-visit destination, brimming with authenticity and steeped in a rich history.
Additionally, the entire Moroccan landscape was spotlighted, emphasizing its appeal as a sought-after tourist hotspot.
Apple’s recognition marks a significant milestone in Morocco’s continuous efforts to attract worldwide visitors and solidify its position as a premier travel destination.
Last month, Italian luxury car brand Ferrari chose Morocco’s capital Rabat to promote its latest release, the Roma Spider.
Against the backdrop of Rabat’s picturesque landscapes and vibrant cultural scene, Ferrari showcased the elegant model in a video, capturing some of the breathtaking landscapes in Rabat.
ONMT is determined to elevate the North African nation’s status by positioning it among the world’s top 10 tourist destinations. To achieve this ambitious goal, the Moroccan tourism office unveiled its action plan for 2023-2026, titled “Light in Action.”
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