Zagora – As summer edges closer, music is already setting the mood for the season. Riding that sun-soaked energy, Moroccan singer Jaylann returns with her new track “La Côte,” released today.
Directed by Ayoub Seffat, the song is both written and composed by Jaylann herself alongside her husband Beathoven. At its core, it carries a romantic undertone, reflecting a deep and unwavering love that stands firm regardless of outside judgment or perception.
But beyond its narrative, “La Côte” unfolds as a full sensory mood, built through layered details that shape its identity.
The track leans into an upbeat, dance-ready rhythm, reinforcing its summer essence and giving it that effortless “feel-good” energy made for long days and warm nights.
Moroccan identity shaping the aesthetic
Visually, the release expands this atmosphere even further. Coastal views, a modern caftan-inspired look, and bold, molten-gold statement jewelry all come together to define the vibe of this sun-drenched new release.
Her standout look features a classic denim button-down shirt, sleeves casually rolled up to the forearm, paired with a flowing skirt-like fabric and elevated by a red mdama (traditional Moroccan caftan belt), subtly grounding the look in Moroccan heritage.
Gold jewelry plays a key role throughout, adding a strong, luminous presence that enhances the overall visual impact while keeping the styling bold yet refined.
Filmed in Assilah, a northern Moroccan coastal town known for its white-and-blue walls and artistic atmosphere, the location adds another layer of charm, perfectly complementing the song’s breezy, seaside-inspired spirit.
With this overall vibe, “La Côte” carries a different atmosphere compared to her recent standout tracks “Ha Wlidi” and “Khamssa W Khmiss,” which leaned more directly into Moroccan heritage, traditions, and a celebration of Moroccan identity and femininity.
Yet despite the shift in tone, a clear thread remains. Even in its lighter, summer-driven direction, the new release continues to echo elements of Moroccan heritage, woven subtly through its visual and stylistic details.
It is precisely this understated presence that adds depth and character to the overall project, grounding its modern energy in a familiar cultural touch.
