Rabat – Nike has officially launched its highly anticipated FIFA World Cup 2026 campaign with the release of Rip the Script, a cinematic short film that blurs the lines between football, entertainment, and popular culture.
Running for more than six minutes, the campaign brings together an unprecedented cast of global football stars, celebrities, musicians, and actors, positioning itself as one of the brand’s most ambitious World Cup projects to date.
The film features football icons including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Vinícius Júnior, Ronaldinho, Eric Cantona, and Zlatan Ibrahimović, alongside cultural heavyweights such as LeBron James, Kim Kardashian, Travis Scott, BLACKPINK’s Lisa, Channing Tatum, and Jason Sudeikis.
Set inside a chaotic Hollywood-style film studio, Rip the Script follows a simple premise: football’s biggest stars refuse to stick to the script. What begins as a controlled production quickly descends into creative mayhem, reflecting Nike’s central message of embracing instinct, individuality, and imagination both on and off the pitch.
The campaign marks Nike’s official build-up to the 2026 FIFA World Cup, which will be hosted across United States, Canada, and Mexico.
Rather than focusing solely on products or match action, the film celebrates creative freedom and attacking football, encouraging athletes and fans alike to challenge expectations and write their own stories.
Created by advertising agency Wieden+Kennedy and directed by Dan Streit, the project continues Nike’s tradition of memorable World Cup storytelling, following iconic campaigns such as The Airport and Write the Future.
Industry observers have already described Rip the Script as a modern evolution of Nike’s football advertising legacy, combining blockbuster production values with the star power of sport and entertainment.
