Casablanca – Chery Maroc launched its new Tiggo 9 SUV on Thursday evening at Anfa Park in Casablanca, introducing a seven-seat family vehicle that combines space, comfort, safety, and technology.
Designed with families in mind, the Tiggo 9 offers three rows of seating, giving passengers more room while bringing together features that Chery aims to make accessible beyond the premium car segment.
Speaking to Lifestyle Magazine, Yassin El Maiss, Commercial Brand Director at Chery Maroc, said the company hopes to build on the model’s international success and strengthen its position in Morocco’s family SUV market.
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Technology and comfort for families
El Maiss described the Tiggo 9 as a model that brings together technology, space, and safety. He also emphasized Chery’s ambition to make advanced automotive features more accessible to Moroccan customers.
“Technology is no longer reserved for premium brands. We have democratized it,” he said.
The launch also marks the beginning of the model’s availability through the group’s Auto Hall showrooms. Customers can visit from November 13 to test the vehicle and place orders.
A seven-year vehicle warranty
Chery Maroc is also offering a seven-year or 200,000-kilometer warranty for the Tiggo 9. The battery warranty covers eight years or 150,000 kilometers.
El Maiss said the warranty reflects the brand’s confidence in the vehicle and its reliability, as well as the company’s ability to support customers after purchase.
“We have the infrastructure, the workshops, and the expertise to support our customers,” he said.
Music adds to the evening
Live music performances added another dimension to the launch evening. Two artists took to the stage with a varied repertoire that included “Flowers,” “La Bohème,” and the Moroccan song “L3ar Ya L3ar.”
Following the vehicle presentation, Moroccan singer Hind Naira and her group brought Gnaoua rhythms to the event, closing the evening with a distinctly Moroccan musical touch.
Combining family-friendly space, technology, and long-term warranty coverage, the Tiggo 9 marks Chery Maroc’s latest addition to its SUV lineup, with the model now available for customers to discover at Auto Hall showrooms.
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