Arena Group remains a key partner for structural and innovative projects, aligning closely with local priorities in economic development and urban quality of life.
Marrakech – Arena Group, a leading force in Casablanca’s real estate sector, has embarked on a new phase of investment and strategic realignment aimed at transforming the city’s urban landscape by 2030.
With a bold investment of MAD 5 billion (approximately $507.8 million) planned over the next five years, Arena is setting its sights on sustainable, mixed-use projects that prioritize economic growth and enhanced quality of life for the city’s residents.
Introducing ‘Art of Living’
To better align with shifting market demands and evolving urban lifestyles, Arena is launching a new brand, “Art Of Living,” dedicated to experiential real estate.
This strategic move reflects a shift toward creating vibrant, multi-functional spaces that combine residential, commercial, and hotel offerings.
Through Art Of Living, Arena aims to address Casablanca’s growing need for innovative real estate solutions that support both residential demands and the lifestyle needs of a modern metropolis.
Sustainable urban development goals
Arena’s development strategy is designed to bolster Casablanca’s urban renewal and sustainability goals by addressing several of the city’s primary objectives.
Urban redevelopment and modern office spaces are central to Arena’s projects, creating integrated mixed-use areas that meet both business needs and foster economic growth
Tourism accommodation plans align with the upcoming 2030 World Cup, adding over 800 hotel beds in 3, 4, and 5-star categories to expand Casablanca’s capacity to welcome international visitors
An industrial and economic hub will form part of this strategy as well, providing a dedicated zone to enhance employment opportunities and strengthen Casablanca’s economic appeal.
Reshaping brand architecture
As part of its reorganization, Arena is refining its operations into distinct brand subsidiaries.
“Art Of Living” centers on premium residential developments and mixed-use projects, blending office, retail, and hotel spaces for a well-rounded urban experience.
“Al Alia,” Arena’s historic brand, is dedicated to social and affordable housing, facilitating the relocation of over 20,000 residents from informal settlements in key areas like Dar Bouazza, Sidi Moumen, and Bernoussi.
“Palms Avenue” caters to middle-income residents by providing modern housing options in sought-after locations such as Bouskoura and along Casablanca’s South-West Ring Road.
A committed partner
Arena Group’s latest MAD 5 billion investment plan reaffirms its role as a key player in Casablanca’s urban transformation.
Through its diverse projects and dedicated brands, Arena is committed to supporting the city’s strategic goals and addressing the challenges of urbanization.
Since 2015, Arena has invested over 6 billion dirhams in projects that have transformed strategic neighborhoods and contributed to improved living conditions across Casablanca.
With the creation of Art Of Living, Arena intends to push further by designing cutting-edge urban spaces that seamlessly integrate lifestyle amenities, aiming to meet the city’s rapidly growing international profile and appeal.
