For Moroccans, this isn’t just gum – it’s a ticket back to the ’80s, where the bubbles were big, the flavors were bold, and life felt just a little bit sweeter.
Marrakech – For anyone who grew up in the ’80s, hearing the name Bubbaloo is enough to transport you back to carefree days of vibrant flavors, sticky fingers, and epic bubble-blowing contests.
And now, in a delightful twist of fate, the iconic bubble gum is making a triumphant return to the Moroccan market—but with a fresh, Gen Z-approved makeover.
“We have chosen to properly celebrate the long-awaited return of Bubbaloo to the Moroccan market,” said Hind Fakhour of Mondelēz International in a press release.
“We are incredibly proud to revive nostalgic emotions for different generations while incorporating the linguistic and behavioral codes of the new generation.”
The heart of this comeback lies in its catchy new slogan: “Belbelha men walou.” If you’re not fluent in Moroccan street slang, it’s a playful way of saying, “Chew it out of nothing.”
It’s cheeky, playful, and oozing with the same bold personality that made Bubbaloo such a hit back in the day. And let’s face it – who doesn’t love a little wordplay?
With its new urban campaign, Bubbaloo is making waves in city streets, grabbing the attention of passersby with vibrant visuals and a vibe that screams carefree fun.
The brand isn’t just selling gum; it’s selling a mood. A break from the mundane. A chance to step into a bubble-filled universe where creativity and joy take center stage.
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Available in classic Strawberry and Tutti Frutti flavors, the gum still delivers that signature liquid burst that makes every chew an experience.
And here’s the cherry – or should I say strawberry – on top: it’s priced at just 1 dirham. That’s right, your ticket to sweet nostalgia costs less than your morning coffee.
But don’t think this is just a walk down memory lane. Bubbaloo is stepping firmly into the future, connecting with Gen Z through their language, their humor, and their vibe.
Whether you’re a seasoned pro at bubble-blowing or just here for the flavor, there’s no wrong way to enjoy it.
As Mondelēz International reintroduces this iconic treat, they’re proving that some classics never go out of style.
So, grab a pack, chew away, and let yourself be carried into a world of bubbles, creativity, and sugary goodness
