Manal Benchlikha Carries Morocco’s DNA in her Music and Style

This Moroccan artist doesn’t just sing; she resurrects a heritage that was slipping through the cracks of modern music.

Fez – In an era where many young Moroccan artists gravitate towards Western musical styles, Manal Benchlikha stands out by seamlessly integrating Moroccan heritage into her work, creating a unique blend that resonates both locally and internationally.

Early life and musical beginnings

Born and raised in Casablanca, Morocco, Manal Benchlikha embarked on her musical journey during her university years. While pursuing studies in management and finance, she began sharing cover songs on YouTube, which quickly garnered attention and led to the launch of her professional music career.

Moroccan heritage in music

Manal’s commitment to her roots is evident in her music, where she often incorporates Darija (Moroccan Arabic) and traditional Moroccan sounds.

Her song “Niya” pays tribute to the “chikhates” – traditional female singers known for their powerful vocals and significant cultural influence. In the accompanying music video, Manal dons traditional attire, embodying the essence of these iconic figures and challenging prevailing stereotypes.

In her recent track “Mahboula,”Manal ventures into Raï, or “wayway” a genre originating from Algeria and cherished across North Africa. This song melds traditional Raï elements with contemporary beats, showcasing her versatility and dedication to preserving regional musical styles. The music video, set against the vibrant streets of Casablanca, has amassed significant viewership, reflecting the song’s widespread appeal.

Cultural representation

Beyond her music, Manal’s visual presentations are rich with Moroccan cultural symbols. In the “Makhelaw Magalou” music video, she highlights various aspects of Moroccan heritage, including the traditional “caftan”, wedding customs like “Amariya” and “henna” ceremonies, and culinary delights such as couscous. These elements not only celebrate Moroccan traditions but also introduce them to a global audience.

Fashion rooted in tradition

Manal’s passion for Moroccan culture extends into the fashion industry.

In collaboration with her husband, Moncef Guessous, and close friends, she launched the streetwear brand Bari & Soch. This unisex clothing line features designs that incorporate Arabic calligraphy and draw inspiration from Moroccan cities and landscapes. By merging contemporary fashion with traditional motifs, Manal ensures that Moroccan artistry remains relevant and accessible to younger generations.

Manal Benchlikha’s artistic journey exemplifies a harmonious fusion of modernity and tradition.

By embedding Moroccan heritage into her music, visuals, and fashion ventures, she both distinguishes herself in the contemporary music scene but also elevates these traditional sounds to the world stage. Her work serves as an inspiring testament to the power of embracing one’s roots while creating something new.