Marrakech – By Arab women, for Arab women; these beauty brands are your ticket to the ultimate glam game.
The reasons to add them to your beauty kit are endless, but it all boils down to this: unlocking the best-kept secrets and timeless traditions of Arab beauty, perfectly crafted for the region’s unique climate.
Who could have guessed that Iraqi-American Huda Kattan’s modest beauty blog would morph into a global phenomenon with a fan base that includes Hollywood’s elite?
Starting with a single line of false eyelashes back in 2013, Huda Beauty has skyrocketed in the last decade.
Today, the Kattan family’s beauty realm boasts Wishful, a skincare line designed with intention, and Kayali, the fragrance brand created by Huda’s sister, Mona Kattan.
Looks like the Kattans are redefining what it means to rule the beauty world.
A new dawn is breaking for unisex fragrances with Emirati Amna Al Habtoor’s venture into niche perfumery.
Arcadia aims to establish itself as a boutique fragrance house in the Middle East, bringing a fresh, innovative approach to the world of perfume, including the “NO. 2 Splenter” perfume, which contains saffron, rose, truffle, and some floral notes.
With a vision to transform how we experience scent, Arcadia is set to make waves in the fragrance scene.
For centuries, the Sidr tree has been a staple in Arab beauty treatments and remedies. The plant, which is native to the Levant, East Africa, and the regions of former Mesopotamia, is known to reduce stomach problems for adults, including bloating and cramping.
Now, Mariam Em is bringing its legendary virtues to a global audience with a sustainable, Arab-owned beauty brand that champions minimalism.
Sidr is the star ingredient in every skincare product, from face serums to brow elixirs, proving that ancient wisdom can blend seamlessly with modern beauty standards.
In the wake of the Beirut explosion, Lebanese beautician Nadine Nassib Njeim found solace in her beauty routine.
Drawing inspiration from her own journey of healing, the actress has launched Nadine Njeim Beauty, a Lebanese brand dedicated to helping everyone love their reflection.
Her vision includes makeup and skincare hybrids that deliver both glamour and care, working as hard as she does to empower self-confidence.
Also from Lebanon, makeup artist Bassam Fattouh, renowned for creating stunning bridal looks for some of the Middle East’s biggest names, is the mastermind behind Bassam Fattouh Cosmetics.
Known for perfecting the bridal makeup look, Fattouh’s expertise has graced clients like Christina Mourad on her wedding day with Elie Saab Jr.
In 2010, he launched his eponymous cosmetics line in response to numerous fan and client requests.
With his deep understanding of what truly works, Fattouh’s meticulously crafted range has become essential in the beauty world.
In 2022, Dubai-based Jordanian makeup artist Hindash unveiled his eagerly awaited cosmetics line, quickly becoming a staple in countless beauty routines.
Known for its ultra-blendable, vegan formulas that promise zero fallout, Hindash Cosmetics offers high-precision eyeliners, long-wear lip tints, shimmering highlighters, and versatile palettes.
If these haven’t made their way into your glam kit yet, they’re definitely about to become your new go-tos.
Ready for a makeover?
These brands are not just setting trends; they’re rewriting the beauty rulebook.
So go ahead, treat yourself to a little Middle Eastern beauty magic.
Your inner self-care cravings will thank you, and you might just find yourself feeling like the star of your own fabulous, cosmopolitan fairy tale.
