From buzzing workshops to quiet mountain looms, her path is guided not by maps, but by the hands that shape beauty, one thread at a time.
Marrakech – Discovering a country through its local fashion — that’s the concept behind Cousu, a new original production from TV5 presented by Karine Vanasse, a Québecois actress and host.
The show unfolds in seven 48-minute episodes.
After an initial exploration of Belgium, Vanasse heads to Morocco for her second stop. “I’ve always loved wearing and celebrating designers from here and elsewhere.
For me, fashion is self-expression, but also the expression of a culture and its values. That’s the spirit that made me want to discover the world through fashion and its creators,” the host explains.
Her journey begins in Casablanca, weaving through the alleys of the Habous district and into the hidden workshops of artisans and designers.
Her goal: to explore traditional Moroccan fashion and uncover a piece of its rich history in order to better understand the modern styles embraced by young designers.
From the atelier of designer Siham El Habti, to the fashion house Barchmane, a leather bag workshop, and even the classrooms of Casa Moda Academy, where designer Abdelhanine Raouh serves as pedagogical director — Karine Vanasse explores Casablanca’s fashion scene, guided by designer and fashion journalist Sofia Mikou.
Next stop: Marrakech. Far from the beaten path of traditional crafts, Karine Vanasse discovers the hybrid fashion of Norya Ayron, an Algerian designer based in Marrakech, who draws inspiration from Moroccan traditions and local craftsmanship to create gandouras.
A detour to Ouirgane then becomes a must, where she visits the headquarters of the Tamounte Association, led by Kenza Fidjrio.
Here, women from the region weave Boucharouite rugs using fabric scraps donated by Marrakech-based designers such as Norya Ayron.
The final leg of this Marrakech journey takes place in the home of Marisa Berenson, actress and Yves Saint Laurent muse, who has long made her home in the ochre city.
There, she created her own jewelry line — pieces inspired by traditional Moroccan designs and crafted from stones collected during her travels around the globe.
