Rabat- Morocco distinguished itself today at the 31st edition of The Arabian Travel Market (ATM) in Dubai, the premier travel and tourism exhibition in the Middle East, which is being held from May 6 to 9.
Represented by the Moroccan National Tourism Office (ONMT), Morocco showcased the unique appeal and vibrancy of its tourism sector.
The Dubai travel exhibition typically garners considerable global interest, with over 2,300 exhibitors and delegates from over 165 countries attending the flagship event.
The Moroccan pavilion at today’s ATM was ceremoniously inaugurated, emphasizing Morocco’s dedication to broadening its footprint in the Middle East. The ribbon-cutting event was attended by Ahmed Tazi, the Moroccan ambassador to the United Arab Emirates, and Adel El Fakir, ONMT Director General.
Their presence symbolized Morocco’s strategic focus on solidifying its tourism market share and enhancing its visibility, particularly in the Gulf countries and the broader Middle East region.
With 26 co-exhibitors joining forces under ONMT’s leadership, Morocco aims to position itself as an irresistible destination offering a rich tapestry of experiences.
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From globally recognized hotel chains to bespoke services catering to niche segments such as golf, MICE, shopping, and cultural tourism, the North African kingdom is keen to showcase its diversity and allure.
The spotlight at today’s Moroccan pavilion shone brightest on Casablanca, hailed as the primary destination market due to its strategic significance as an aerial hub and gateway to Morocco. Professionals from Casablanca turned out in force, exuding determination to represent their region with distinction.
ONMT seized the opportunity to reaffirm its strategic partnership with Emirates Airlines, a move expected to bolster connectivity and facilitate smoother travel experiences between Morocco and the Middle East.
Negotiations are also underway for the signing of new partnership agreements with regional operators, notably WEGO Middle East, further enhancing Morocco’s accessibility and appeal.
The 31st edition of Arabian Travel Market provides international and local participants an excellent platform to explore emerging trends, growth potentials, and innovative solutions.
This year’s ATM, focusing on innovation and entrepreneurship, highlights how pioneers are reshaping the industry towards a sustainable and customer-centric future. Moroccan professionals attending the event stand to gain valuable insights and expertise from this gathering.
As the curtains rise on this year’s ATM, Morocco’s Light In Action strategy, designed to showcase its tourism potential, will gain additional support in laying the groundwork for promising collaboration and growth in the dynamic tourism landscape of the Middle East.
