The pandemic altered our everyday lives, but who would have imagined it would also transform the world of art?
Marrakech – In a world turned upside down by the pandemic, a spark of creativity has emerged with the launch of Noorseen, a photography collective ignited by a need for connection.
“We believe that the power of ‘we’ is greater than the power of ‘I’,” highlighted the collective Mille World magazine, channeling the spirit of collaboration to amplify their unique artistic voices.
This innovative crew, whose name is a blend of “Noor” (light in Arabic) and “seen,” aims to shine a spotlight on Morocco’s photography.
Thanks to the creative collective NAAR, along with figures like model Nora Attal and photographer Mous Lamrabat, Morocco has been in the spotlight in recent years.
Noorseen, featuring talents like L4artiste, Fatima Zohra Serri, Amine Houari, and Marouane Beslem, aims to unite those eager to showcase their country’s creativity.
Additionally, Noorseen serves as a hub for photographers across Morocco to collaborate and produce new work together.
The collective brings awareness to the challenges of growing up as a creative in Morocco, highlighting the limited opportunities available, writes Millie World.
While this scarcity may dissuade some from pursuing artistic paths, they believe the youth are beginning to take initiative and shape their own futures. This perspective laid the foundation for the creation of Noorseen.
The collective noted to the magazine that while the future post-pandemic remains uncertain, they believe it will fundamentally alter our perception of art.
They pointed out that previous misconceptions about the essential role of artists in society have shifted significantly.
Progress is happening at a steady pace, driven by a newfound sense of community among young artists, particularly through social media, which plays a crucial role in fostering this evolution.
Noorseen photographers are actively reshaping their representation in the media, emphasizing community and authenticity in their work.
Their creations reflect the desires of young Moroccans to control how they are portrayed.
Importantly, Noorseen operates as a democratic collective without designated founders or a hierarchical structure, allowing for a more inclusive and collaborative approach to photography.
Noorseen is not just a photography collective; it’s a movement that empowers young Moroccan artists to reclaim their narratives and promote a sense of community.
By fostering collaboration and creativity, they are redefining how Moroccan talent is represented in the art world, proving that together, they can illuminate the diverse stories waiting to be told.
