A new conversational AI, born from limited resources and unexpected innovation, is quietly challenging the tech world’s giants.

Fez – DeepSeek, the conversational agent developed by a Chinese startup, is shaking up the global tech landscape. 

Despite having limited resources, it competes with top American models. Here’s a closer look at this phenomenon that is reshaping the rules of artificial intelligence (AI).

Launched by a startup based in Hangzhou, China, a city known for its thriving tech scene, DeepSeek quickly rose to become the most downloaded app on the App Store. 

The chatbot can write complex code, solve math problems, and answer a variety of queries, positioning itself alongside American models like ChatGPT or Claude.

Yet, what makes DeepSeek stand out is that it was built on limited resources: it only required a fraction of the chips used by its competitors, with a budget of just $5.6 million, far less than the billions invested by giants like Nvidia or Meta.

DeepSeek stands out for its openness and versatility. Available on both mobile and desktop, it can compose songs, suggest recipes based on available ingredients, or offer advice on handling everyday situations.

However, there are limitations. While the chatbot excels in English and Chinese, it avoids sensitive or censored topics in Chinese politics, particularly those related to President Xi Jinping, offering to “talk about something else.” 

This censorship reflects the broader restrictions faced by Chinese tech companies, often under government surveillance.

One of the most striking aspects of DeepSeek isn’t just its ability to deliver high-quality results, but how efficiently it does so. 

Unlike Western models such as ChatGPT, which require massive resources to perform complex calculations, DeepSeek achieves similar results using four to five times fewer resources.

It’s not just about performance or the quality of responses; it’s about energy and computational efficiency. 

DeepSeek’s algorithm is designed to optimize resource use, delivering results with far lower energy consumption than traditional models.

This challenges the current AI model, which is based on enormous data centers and high-performance chips. 

What’s even more surprising is that DeepSeek achieves these results without relying on the powerful NVIDIA chips often considered essential for AI models like ChatGPT. 

By optimizing its algorithm and model structure, DeepSeek proves that it’s possible to overcome the limitations imposed by cutting-edge technology.

The rise of DeepSeek had an immediate impact on the market. Shares of major tech companies like Nvidia and SoftBank dropped by 3% and 8%, respectively, following the announcement.

Some analysts, like Marc Andreessen, have called this a “historic turning point,” similar to the launch of the Sputnik satellite by the Soviet Union.

Beyond its technical performance, DeepSeek’s open-source approach sets it apart from its rivals. 

By making its model accessible to everyone, the Chinese startup promotes a vision of collaborative AI, breaking away from the proprietary practices of Western companies.

DeepSeek’s success is not just a technological milestone but a geopolitical one. China aims to become a global leader in artificial intelligence by 2030, with massive investments in the sector.

Chinese companies, long seen as dependent on Western technologies, are now proving that they can bypass these obstacles.

DeepSeek is stepping out as a shift in the AI landscape. By showing that it’s possible to achieve excellence with limited resources, it lays the foundation for a more accessible and collaborative technological model.

However, the road ahead is not without challenges. Between Chinese censorship restrictions and fierce competition from American giants, DeepSeek will need to demonstrate resilience to maintain its momentum.

Nevertheless, this chatbot represents a significant turning point, not only for artificial intelligence but for the balance of power in the global digital economy.

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