This year’s show was about more than just the breathtaking gowns, it was about Moroccan identity, craftsmanship, and innovation taking their well-deserved place on the global fashion map.

Marrakech – Paris, the city of love and haute couture, transformed into a dazzling stage where embroidered velvets, delicate pearls, and golden thread weave together under the spotlight. 

No, it’s not a dream — it’s the Oriental Fashion Show, which, on January 27, once again proved that the Moroccan caftan is not just a garment, but a masterpiece of culture, craftsmanship, and storytelling.

Moroccan designers Hind Berrada, Renata, Amina Benzekri, and Aziza Belkhiyat took center stage, unveiling breathtaking collections that blended tradition with modern flair. 

Intricate embroidery, bold layering, and patterns that whisper stories of Morocco’s rich heritage — each stitch a tribute to centuries of “savoir-faire”.

“Every caftan tells a story, one of craftsmanship passed down from generation to generation,” said Amina Benzekri, whose designs transported the audience straight to the heart of Morocco.

But this wasn’t just about fashion; it was about legacy. 

The show reaffirmed Morocco’s place in the international fashion scene, proving that the caftan is timeless, regal, and ever-evolving.

Meet the designers

Hind Berrada 

A Fez native with an unwavering passion for Moroccan haute couture, Berrada infuses authenticity and simplicity into every creation, believing that true beauty lies in cultural heritage.

Amina Benzekri Benrahal 

Trained by a mother with 60 years of experience and recognized by Guerrand-Hermes, Benzekri has collaborated with greats like Yves Saint Laurent and Jean-Paul Gaultier, bringing Moroccan craftsmanship to the world stage.

Renata Couture 

Under the creative direction of Souad Chraibi, Renata Couture has dressed princesses and first ladies, combining Andalusian inspiration with high-end fabrics from Paris and Milan.

Aziza Belkhiyat 

A guardian of tradition, Belkhiyat founded a school in 1989 dedicated to preserving and modernizing the art of the caftan, ensuring its legacy lives on through future generations.

This year’s Oriental Fashion Show was more than the breathtaking gowns (though, trust me, they were). 

It was about Moroccan identity, craftsmanship, and innovation taking their well-deserved place on the global fashion map.

So, if you thought the caftan was just for special occasions, think again. 

It’s a statement, a legacy, a work of art — and Paris just couldn’t get enough.

Now tell me — if you could wear one caftan from this show, would you go for bold embroidery or understated elegance?