Deep in the heart of Moroccan culture lies a ritual that’s now capturing global attention.
Fez – For centuries, the hammam has been a part of Moroccan life. It’s more than just a bath. It’s a ritual, a social gathering, and a deep cleansing experience that leaves both the body and mind refreshed.
But what was once a simple, local tradition has now found its way into high-end luxury spas around the world.
In Morocco, hammams are everywhere. Some are small and hidden in old neighborhoods, where women and men take turns entering to scrub away the week’s stress.
Others are huge, with mosaic tiles, steaming rooms, and a rhythm that feels almost sacred. The process is simple: a steam bath opens the pores, black soap softens the skin, and a “kessa” glove scrubs away dead cells, and ghassoul clay nourishes.
The experience is both tough and relaxing, leaving the skin smooth and glowing.
In recent years, the world has taken notice. Luxury spas in Paris, Dubai, New York, and beyond now offer their own versions of the Moroccan hammam. But they add a touch of elegance: plush robes, private rooms, essential oils, and sometimes even gold-infused masks.
What was once a raw, communal experience has become an exclusive treatment for those seeking something exotic yet deeply restorative.
Why is it so popular?
There’s something magical about the hammam. It’s not just about getting clean; it’s about renewal.
The deep exfoliation, warmth, and relaxation all bring a feeling of lightness as if you’ve shed more than just dead skin.
In this new age where self-care is becoming more important, the hammam fits perfectly. It’s traditional, natural, and highly effective.
As luxury spas continue to embrace Moroccan hammam culture, more people get to experience its benefits.
However, there’s a fine line between appreciation and losing authenticity. Some high-end versions remove the rough “kessa” scrubbing, making the experience softer but less effective.
Others replace traditional ingredients with synthetic products.
Still, the essence of the hammam remains strong. Whether in a small “beldi” (from the land) bathhouse in Fez or a five-star spa in London, the ritual is about purification, relaxation, and human connection.
And that’s something no amount of luxury can change.
From “beldi” to bougie, the Moroccan hammam is getting extra fame.
But at its core, it will always be what it has been for centuries: a place to cleanse, heal, and start fresh.
