Marrakech – La Fondation Jardin Majorelle and Fondation Ali Zaoua have joined forces in a heartwarming effort to get young Moroccans up close and personal with their history, art, and culture.

Launched with a mission to connect the youth of Marrakech to the country’s artistic and historical gems, this partnership has already exceeded expectations.

In just a few months since the program’s launch in October 2024, they’ve hit over 50% of their initial goals — 350 kids and counting have stepped foot into the world-renowned Jardin Majorelle, Yves Saint Laurent Museum, and the Museum of Berber Arts.

And let’s just say, the excitement isn’t slowing down anytime soon.

By the end of the year, they expect to reach well beyond their goal of 600 young participants, making this project a success story in the making.

But here’s where it gets really good: this isn’t just about ticking boxes on a to-do list.

It’s about creating an experience — one that goes beyond simply seeing and into the realm of feeling.

Every week, children aged 9 to 11 from public schools and local organizations are not just learning about their cultural heritage; they’re engaging with it.

This includes interactive workshops where kids can try their hands at everything from weaving to drawing, pottery to gardening.

Local artisans are there to guide them, offering a truly immersive experience that connects them with Morocco’s rich artistic traditions.

“As a Moroccan, I can’t help but feel immense joy as they marvel at the beauty and history around them,” shared Siham Kraifa, the director of Jardin Majorelle.

And let’s be real — how often do we get to see young people marveling at something other than their smartphones?

Julie Arnoux, the program’s educational director, added that the program is built through a team effort, where teachers, cultural mediators, and artisans work together to provide a holistic experience for the children.

In a world where young people are often consumed by digital distractions, this program is a refreshing reminder of the power of human connection — both to our roots and to each other. If this program is any indication, Morocco’s cultural future is in very capable hands.

And I, for one, can’t wait to see what these kids do next.