Marrakech – Back in 2003, Pat Thomas, the general curator at the Bronx Zoo, embarked on an olfactory experiment.
He tested 24 different scents on cheetahs to see which would pique their interest the most.
The results were surprising: while some fragrances barely held the cats’ attention, Obsession for Men had them engaged for an average of 11.1 minutes, prompting behaviors like cheek rubbing and drooling.
This discovery wasn’t just a quirky anecdote; it became a valuable tool for wildlife researchers.
In the dense jungles of Guatemala’s Maya Biosphere Reserve, scientists began using the cologne to lure elusive jaguars to camera traps.
The scent’s allure enabled researchers to capture rare footage and gather DNA samples, providing deeper insights into jaguar behavior and aiding in conservation efforts.
So, next time you spritz on your favorite fragrance, remember: you’re not just appealing to human senses.
Somewhere out there, a big cat might be equally enthralled.
