Fez — In 2026, Dubai will host the first edition of “The Moroccan Fair,” an international salon fully dedicated to Moroccan brands.
The event aims to present a contemporary image of Morocco and to strengthen the visibility of the “Made in Morocco” label on the global market.
A curated platform for Moroccan creativity
“The Moroccan Fair” is designed as a modern, curated fair that puts forward Moroccan brands in fashion, design, home décor, jewelry, beauty, and lifestyle. The idea is to move away from clichés and present Morocco as elegant, creative, and fully aligned with international trends.
Rather than a generic trade show, the fair positions itself as a premium platform where selected brands will be presented in a controlled, coherent environment. The organizers want the layout, scenography, and visitor journey to reflect a sharp, contemporary vision of Moroccan creation.
Two Moroccan founders behind the project
Behind “The Moroccan Fair” are two Moroccan entrepreneurs with complementary paths.
Sara Tahiri is based in Dubai and has lived in Paris, Madrid, and London. She works at the intersection of creativity and innovation and knows the dynamics of global hubs where fashion, design, and tech meet.
Malak Sedira is a Casablanca-based entrepreneur whose work bridges fashion, lifestyle, and Moroccan know-how. Her own collections focus on modern silhouettes that still carry local codes and craftsmanship.
Together, they want to give Moroccan brands a space that matches their ambitions. The fair is conceived as a statement: Morocco deserves an international platform that reflects the level of its designers, artisans, and creative entrepreneurs.
Why Dubai
Dubai is an obvious choice for this first edition. The city has become a global hub for design, a major center for fairs and exhibitions, and a meeting point for different diasporas and professional networks.
By placing “The Moroccan Fair” there, the organizers hope to connect Moroccan brands with buyers, concept stores, media, and investors who already look to Dubai for new products and stories. The fair is meant to act as a bridge between Moroccan creators and a wider ecosystem of retail and hospitality players from the Gulf, Europe, Asia, and Africa.
The event is positioned as a premium showcase, with a strong focus on architecture, scenography, and immersive experience. It wants to show a Morocco that is contemporary, urban, and international, while still anchored in its materials, techniques, and visual culture.
Next steps for brands and partners
Applications for “The Moroccan Fair” will open soon on themoroccanfair.com. Brands and potential partners can already sign up there to receive information in advance and follow the build-up to the 2026 edition.
For Moroccan designers and entrepreneurs, the fair could become a recurring meeting point to test new collections, meet buyers in person, and build long-term partnerships beyond short campaigns or one-off pop-ups.
If it succeeds, “The Moroccan Fair” has the potential to become more than a single event. It could turn into a reference platform for Moroccan brands abroad, and a new tool for those who want to anchor their growth in both local identity and global visibility.
