Rabat – Supermodel and entrepreneur Bella Hadid is expanding her beauty brand, “Orebella”, with a new limited-edition accessories line created in partnership with her longtime friends, Sydney and Devon Lee Carlson, co-founders of “Wildflower Cases.”
The collaboration, launched this week on Instagram and across retail platforms, introduces two new products; a fantasy iPhone case and a “scentable” wristlet—both accessories designed to blend Orebella’s sensory aesthetic with Wildflower’s playful style.
The iPhone case, featuring a swirling sky-blue design and delicate moon detail, reflects Bella’s spiritual, cosmic visual identity—a key feature of the Orebella brand since its debut in May 2024.
It’s part of what the trio calls their “girl gang collection” —a nod to female friendship, intuition, and creative freedom.
The centerpiece of the launch is the new “Scentable Wristlet,” a soft strap accessory with a hidden pocket designed to carry a tiny vial of Orebella fragrance.
Blending practicality with delicate detail, the wristlet allows those who wear it to carry their favorite scent wherever they go.
This marks Orebella’s first expansion into product categories outside of fragrance.
Since its initial launch, the brand has gained a cult following for its clean, layerable perfume mists and its intimate, ritual-based approach to self-expression.
“Fragrance has always been at the center of my life,” Hadid wrote on the website when the brand first launched.
“It made me feel safe in my own world.”
This new collaboration brings Hadid’s holistic approach to scent into the realm of everyday accessories—offering fans a new way to engage with the brand’s spiritual essence and signature style.
The limited-edition collection is available now through Orebella and Wildflower’s online stores.
