Rabat – Jennifer Lopez is set to kick off her “UP ALL NIGHT: LIVE IN 2025” world tour on July 4 in Egypt’s Sharm El Sheikh, at the prestigious Rixos Radamis Hotel.
The event not only celebrates the 25th anniversary of Rixos Hotels but also highlights the brand’s commitment to providing luxurious and upscale experiences.
This concert will mark Lopez’s second time performing in Egypt and her first tour in six years since “It’s My Party”.
She is scheduled to perform 19 shows between July and August, wrapping up with a final concert in Almaty- Kazakhstan. After a brief break, the tour will resume from December through March 2026, with stops across Europe, Asia, and Africa.
In an interview with People, she shared that “I’m ready to get out there and make people sing and dance and have a good time. That’s always my goal.”
Hosting such a high-profile global premiere in Egypt signals the country’s growing reputation as a premium destination for international tourism and entertainment.
Erkan Yildirim, Managing Director of Rixos Hotels Egypt, expressed his pride in the occasion, stating, “We are incredibly proud to host Jennifer Lopez and launch her world tour from our flagship hotel.”
Bringing in top-tier celebrities helps Egypt project an image of safety and stability to tourists and investors, serving as a powerful promotion.
Meanwhile, a Latina pop icon kicking off her tour in the Middle East highlights the deepening ties between Western and Arab entertainment worlds.
Rixos Hotels continue to surprise their guests by offering free concert access with bookings at select Rixos hotels, starting April 28. This includes Rixos Radamis, Club Privé, Rixos Premium Seagate, and Rixos Sharm El Sheikh.
