On June 27, something bold, fresh, and undeniably magnetic dropped onto the music scene.
Its name? Den Den. Its creator? Tawsen, the effortlessly cool voice of a generation caught between continents, cultures, and constant curiosity.
It’s the first single from his much-anticipated debut album “Chokran,” slated for release in 2025 — and spoiler alert: the vibes are immaculate.
In Den Den, Tawsen threads Moroccan chaâbi (that intoxicating, genre-defying national treasure) through the silk of R&B and the grit of rap.
Produced in Morocco alongside NYZK, Mouna, and Lwind, the track is catchy, confident, and completely alive.
But beyond the beat, there’s poetry. “Gelbi denden ya ma” – “Mama, my heart goes boom boom.” It’s raw, it’s real, it’s rooted.
This isn’t just ego-trip swagger; it’s emotional architecture.
Every line in Den Den pulses with pride, ambition, and a fierce love for where he comes from — where he’s headed.
And oh, the visuals! Directed by Moroccan maestro Farid Malki, the music video is a moodboard of culture, identity, and style.
We’re talking white jellabas and red tarbouches, chikhates and car drifting, parchi boards and football jerseys, even a slow-motion peacock strut.
(Spoiler: it’s not just a pretty bird — Tawsen’s stage name comes from Taouss, the Darija word for, you guessed it, peacock.)
It’s all symbolic, all intentional. The visuals aren’t just aesthetic — they’re ancestral.
Each frame feels like a photo album passed down, remixed for 2025 with swagger and soul.
What Den Den makes clear is this: Tawsen isn’t playing it safe.
This is not background music for your commute. It’s the kind of track that demands to be turned up, danced to, and talked about.
With Chokran on the horizon, Den Den offers a taste of what’s to come: an album rooted in gratitude, shaped by memory, and drenched in identity.
It’s the sound of a generation that grew up between home and homeland, finally finding its voice — and using it loudly.
