This new lip treatment shifted the meaning of lipstick from the context of consumption to skincare’s fastest growing segment.
Rabat – The interchangeable term “Lipstick Index” emerged mainstream consciousness during the early 2000s recession, coined by Estee Lauder Companies heir Leonard Lauder in 2001, when he noticed a spike in the company’s lipstick sales. according to The straitsTimes news.
The infusion of lip balms and treatment brought an unseen effect on the lips. These hybrid, often lightly tinted, lip products, bridge make-up and skincare, address a growing demand for lip care that doubles as make-up.
The products combine affordable luxury with health conscious and multifunctional benefits. They are supported by social media while aligning closely with consumers’ preferences. Consequently, the old lipstick no longer poses a threat to the classic preferred version.
Based on recent data suggested in 2025 from The straitsTimes, There has been a significant surge in the popularity of lip balms, lip treatments, and related products.
According to Spate’s Popularity Index, peptide lip treatments grew by over 327% in 2025 compared to 2024.
Things which increased the popularity of this product to become the new “Lipstick Effect” of 2025, with success that was widespread and reshaped beauty’s routine through a focus on care, innovation, and accessible luxury.
