Rabat – Madame Tussauds announced that 13 new Taylor Swift wax figures are set to launch in 13 cities worldwide.
The launch is set to be the most ambitious in Madame Tussauds’ 250-year history, with over 40 expert artists spending 14 months crafting 13 unique, fan-favorite looks from Taylor Swift’s Eras Tour.
Another figure will be kept for tours, appearing in different Madame Tussauds globally.
This comes after the singer played her final 149th show, concluding her record-breaking “Eras Tour.”
Two will be displayed in the UK, in London and Blackpool, while the rest will be featured in Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, Nashville, New York, Orlando, and Sydney attractions.
Each of these 13 wax figures is a meticulously crafted tribute to a different moment in Taylor Swift’s record-breaking Eras Tour.
From the romantic lilac ball gown of the Speak Now era in Hollywood to the flowing mustard Etro dress worn during the evermore set in Nashville, every detail captures the essence of Swift’s evolving artistry and iconic style.
Fans will also recognize the shimmering gold-fringed Fearless dress from Las Vegas and the kaleidoscopic Midnights outfit from New York, each paired with matching custom Rebel microphones and designer boots by the likes of Christian Louboutin, Roberto Cavalli, Alberta Ferretti, Etro, and Versace.
The collection showcases not just the music, but the fashion, spectacle, and storytelling that define the global phenomenon that is the Eras Tour.
Laura Sheard, Global Brand Director at Madame Tussauds, described Taylor Swift as “a generational icon and a cultural powerhouse,” emphasizing the institution’s long-standing tradition of capturing figures who leave a significant cultural imprint.
Sheard noted Swift’s wide-ranging influence across “music, fashion, film, activism, and even the economy.”
Given the “phenomenal success of her record-smashing tour,” Madame Tussauds seized the “perfect moment” to create 13 figures—Taylor’s lucky number—to be displayed across four continents, aiming to reach as many fans as possible. We just know they are going to love it as much as we do.”
During her record-breaking tour, Swift captivated audiences with special guest appearances, garnered headlines for her charitable endeavors, and ultimately grossed an astonishing $2 billion (MAD 18 billion) in ticket sales.
Whether you missed the Eras Tour or just can’t get enough, this global tribute offers fans a new way to celebrate Taylor Swift’s iconic legacy, one era, and one wax figure at a time.
