Marrakech – Across South Africa’s tourism and travel sector, women are leading the charge. Estimates suggest they make up at least half of the industry, with some figures edging closer to 70%. They shape the itineraries, set the tone, and craft the experiences that draw travelers from around the globe.

Ask many of them what they want, and the answer often comes down to something simple: the freedom to move, to discover, to immerse themselves in the unfamiliar, and to return home with new stories in hand.

Pack curiosity… and a capulana

Speaking of Mozambique, Natalie Tenzer-Silva, director and founder of Dana Tours, one travel essential stands out when visiting: the capulana, a versatile, brightly patterned cloth woven into everyday life.

“My must-pack for Mozambique? A capulana – a traditional cloth every Mozambican woman carries. It’s a beach wrap, sunshade, picnic blanket, cover-up, and even a way to carry a baby,” she highlighted.

“Most of all, come with curiosity. Mozambique works on its own rhythm, and when you lean in, you’ll find joy and connection in the unexpected moments.”

Skip the safari classics, because Africa has more to give

For Amanda Margison & Jacqui Reynolds, founders of Africa Showcase, the magic of Africa isn’t confined to the postcard scenes. 

They’ve seen the continent reveal its most profound experiences to those willing to wander off-script.

“As women leading an international tourism platform, we’ve seen how African travel resonates deeply with women seeking meaning, connection and joy,” they shared.

“Our best advice? Follow your curiosity. Africa always gives you more than you expect – especially when you venture beyond the obvious.”

Book smart, and ask the hard questions

CEO of ATTA, Kgomotso Ramothea, champions variety in travel; the kind that blends different landscapes and cultures into one trip, while stressing the importance of safety and credibility.

“Don’t limit yourself to a single experience. Blend city culture with wildlife, or a beach escape with a cruise,” she said.

“Also, always book through recognised, accredited providers and don’t hesitate to ask about safety protocols; any quality operator will be happy to explain how they’ve got your back.”

Safe trip!

These women’s insights are more than practical tips, they’re invitations to experience Africa with open eyes and an open heart

Let their journeys inspire your own, and remember, every step you take adds to the story of women shaping the way we explore.