Rabat – Louis Vuitton has unveiled its Spring/Summer 2026 menswear campaign, featuring England football star and friend of the house, Jude Bellingham.
Last summer, Jude Bellingham was officially unveiled as a “Friend of the House” through a colorful, subdued photoshoot.
Bellingham is known for his commanding presence on the pitch and in the fashion halls and embodies a blend of contemporary elegance and sporty appeal, making him the perfect ambassador for Pharrell Williams’ vision of style and self-expression in menswear.
Pietro Beccari, chairman and chief executive officer of Louis Vuitton, told WWD: “It’s football royalty meets luxury royalty.”
“Because ultimately, football is the number-one sport worldwide, and Real Madrid is a legendary team, on top of that. Louis Vuitton has just as much aura, being the global leader. I think it’s a perfect marriage and an authentic one.”
The collaboration sees Louis Vuitton provide exclusive wardrobes for players and staff, including tailored suits, ready-to-wear garments, accessories and bespoke luggage.
Key pieces include formal jackets and trousers marked with embossed VVN leather labels, LV Soft shoes and accessories such as embroidered caps and palladium-buckled belts.
Designed by Men’s Creative Director Pharrell Williams, the collection is intended for official appearances and travel, combining functionality with LV’s hallmark elegance.
Louis Vuitton have created the trunk for the World Cup winner’s trophy since 2010, as well as carriers for top sporting prizes including Rugby World Cup, the NBA Championship trophy, the Formula 1 Grand Prix de Monaco prize, the America’s Cup, and for the 2024 Paris Olympic medals and torches.
By spotlighting Jude Bellingham, Louis Vuitton strengthens its presence at the intersection of sport and style, a partnership that captures the spirit of modern luxury and the global influence of football.
