Rabat – Louis Vuitton marks a new stage in its legendary journey with the launch of ‘La Beauté Louis Vuitton,” an exceptional beauty collection that reflects the Maison’s rich heritage and blends artistic craftsmanship, aesthetic vision, and contemporary innovation.
The first collection, consisting of 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, reflects the brand’s seriousness in consolidating its presence in the beauty sector.
It will be officially available in select stores and digitally worldwide on August 29, preceded by its first launch in China on August 20, followed by a global digital pre-launch on the 25th of the same month.
The launch of its first makeup line marks a significant expansion from the world of luxury accessories into the thriving beauty industry.
This is a collaboration with cosmetics and makeup icon Pat McGrath, who will leverage her unique vision to create a beauty experience that extends beyond cosmetics.
McGrath is one of the most prominent figures in the world of beauty, having been named “The World’s Most Influential Makeup Artist” in 2019.
She has also been a Member of the Order of the British Empire since 2014, and the only makeup artist to be made a Dame by the late Queen Elizabeth II in 2021. She has also collaborated with various designers and fashion houses, and later launched her own eponymous makeup brand.
Now, through her collaboration with Louis Vuitton, she will assume the creative direction of the house’s new beauty line.
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Pat McGrath expressed her excitement about this collaboration, saying, “The launch of La Beauté Louis Vuitton is a much-anticipated evolution for the Maison, driven by our meticulous commitment to quality and innovation.”
“With this new line, we have the opportunity to accompany our customers in their daily lives with a sophisticated style that reflects our identity, while continuing to celebrate our creative heritage.” Beyond the power of color, La Beauté Balm embodies the natural beauty of lips.”
Ten sheer, whisper-quiet shades nourish and refresh, they bring vitality to lips over time. With a sensual, lightweight, buildable balm formula, this collection is ideal for women seeking a balance between care and elegance.
In a world increasingly focused on natural beauty, La Beauté Balm from Louis Vuitton embodies the philosophy of “simple elegance.”
It doesn’t just color lips, it restores their natural radiance through a unique combination of hydration and soft shine. Its sheer, balmy formula delivers a subtle touch of color that reflects vibrancy without being overpowering, making it the perfect companion for everyday looks or moments that call for a subtle touch of luxury.
What truly sets it apart is its ability to blend luminous transparency with a caring formula, proving that beauty can be both simple and luxurious.
When it comes to prices:
- “Lipstick and Lip Balm”: are $160 (over MAD 1443)
- “Eyeshadow Palettes”: $250 (over MAD 2.275)
- Refills: $69 for lips and $92 for eyes(over MAD 830)
The dazzling packaging designs, by renowned industrial designer Konstantin Grecic, are inspired by Louis Vuitton’s iconic Monogram and Damier motifs, embodying the house’s luxurious identity.
Louis Vuitton is not seeking to launch another beauty line, but rather to write a new chapter in the history of luxury beauty, where every touch of color, every box, and every fragrance becomes a testament to the House’s heritage and vision for the future.
