Fez – Borj Fez first opened in May 2013 after a major investment of 400 million dirhams. Intended as the city’s first multi-story shopping center, it marked a new chapter in Fez’s urban growth.
Located on Boulevard Allal El Fassi, between the old and new Medina, the mall acts as a bridge between tradition and the modern. The complex spans about 75,000 m², across three retail levels plus an underground garage. Inside, visitors will find roughly eighty stores, fifteen restaurants, a hypermarket (Carrefour), and a children’s play area.
For locals, Borj Fez is more than a mall — it is a respite from medina crowds: air conditioning, broad corridors, parking, and a calm environment. As one visitor put it, “a place to retreat after the maze of the historic city.” Many appreciate the presence of global chains like Pizza Hut, Burger King, and local boutiques alongside Carrefour.
That said, not all feedback is glowing. Some reviewers mention occasional crowding, crowded terraces, and security presence that can feel uncomfortable in some zones. Still, the general mood is positive: clean spaces, variety of options, and a family-friendly atmosphere earn it steady praise.
Borj Fez also plays a symbolic role. It signals Fez’s growing middle class, a shift toward more modern urban infrastructure, and a willingness to adopt shopping habits common in large cities. The mall has become a hub for young people, families, and anyone seeking a mix of comfort, convenience, and contemporary retail.
Borj Fez is not about historic charm. But in this city where past and present live side by side, it is a modern touchpoint — a reminder that Fez’s story continues to unfold.
