Marrakech – In a landmark moment for the region’s music scene, the iconic Grammy Awards are reportedly preparing to launch their Middle East edition, with an announcement expected to take place this Friday at the foot of Egypt’s Great Pyramids.
The special event, featuring maestro Omar Khairat and Lebanese star Carole Samaha, is said to celebrate the unveiling of an Arabic version of the globally renowned Grammy Awards, marking a historic expansion of the Recording Academy’s reach into the Arab world.
According to Billboard Arabia, the ceremony is directly linked to the international Grammy nominations, clarifying instead that it will focus on the regional launch initiative.
The event is expected to be attended by Harvey Mason Jr., CEO of the Recording Academy, Carlos Banaei, President of the Academy, and Kanazawa Yukio, CEO of Titan Capital Global.
A distinguished guest list of international music industry leaders, along with top Egyptian and Arab artists, is also anticipated.
The introduction of the Grammy Middle East Awards marks a new era of collaboration between the Recording Academy and the Arab music scene, acknowledging the region’s growing cultural and creative influence on the global stage.
For Egyptian and Arab artists, the launch of a Grammy edition in the region is expected to serve as a prestigious platform to showcase their music, gain industry recognition, and inspire the next generation of musicians across the Middle East.
With the backdrop of the Pyramids of Giza, the event promises not only to be a musical milestone but also a symbolic celebration of heritage, modernity, and the universality of music.
