Marrakech – After touching an entire nation with “Ha Wlidi,” a digital phenomenon that surpassed 37 million views and earned her a billboard feature in New York’s Times Square as a Spotify artist, Moroccan singer Jaylann returns with “Khamssa w Khmiss,” a new single deeply rooted in collective memory.
The track is both a tribute to Moroccan women and a celebration of ancestral craftsmanship, gestures, and traditions often carried quietly across generations.
Since her breakout on “The Voice Arab,” Jaylann has carved a distinctive artistic path. Beyond her powerful vocals, she has built an identity anchored in one clear intention: to sing the intimate Morocco, its stories, textures, and emotional heritage.
Following the family-centered nostalgia of “Ha Wlidi,” “Khamssa w Khmiss” expands her mission, focusing on women as cultural pillars and guardians of memory.
Musically, the single draws from Morocco’s sonic legacy: ʿOud, Loutar, Bendir, violin, and live-recorded elements come together in an interpretation infused with Chaâbi and Aïta influences, breaths, calls, intensity, and raw emotion. It marks an evolution in Jaylann’s vocal expression, leaning into a more grounded, authentic, and embodied delivery.
The music video, directed by Farid El Malki, carries the same cultural ambition. Filmed in Chellah, a mythical and deeply personal site for the artist, where her father was born and her family’s musical story began, the setting becomes both a visual backdrop and a space of memory.
Supported by stylist Bouchra Ennokra, alongside Fati Mez and Amal Benayad, the project showcases over 20 ancestral outfits sourced from across Morocco. Among them: the Caftan fassi Khrib, Fez Ghorza-embroidered caftan, Haik of Oujda paired with the Oriental Blouza, Rabati traditional caftan, Tetouan caftan, Malhfa sahraouiya, Essaouira Haik, Jewish Ksoua, and Sahraoui attire from Errachidia.
This textile journey highlights Morocco’s diversity and the symbolism of traditional dress, far beyond the modern caftan that often dominates contemporary fashion narratives.
Designed as a living portrait of Morocco, the video features women wearing these garments not as folklore, but as living archives — an embodied reminder of memory, dignity, and identity.
“Khamssa w Khmiss” is written by Jaylann and Beathoven, with arrangements by Beathoven and Mourad El Madani, and choreography by Zakaria Bennane. Together, they form a creative team unified by a shared vision: portraying a Morocco that is proud, layered, and plural.
