Casablanca – Following “RISE UP AFRICA,” a project rooted in pan-African themes and closely linked to the Africa Cup of Nations, Elam Jay returns to the spotlight with “BAN SHITA NO.” The new single signals a shift toward a more introspective approach.
Released on February 5, “BAN SHITA NO” explores the complexity of human relationships and the hidden truths that shape them. BAN SHITA NO retains his signature energy while exploring human relationships and the truths that often remain concealed beneath them.
The song blends Afrobeat and Afro-house, driven by a smooth Amapiano pulse that gives it both movement and depth. Performed in Moroccan Darija, the track brings together contemporary production and elements of local musical heritage.
While rooted in contemporary production, the song also draws from Moroccan musical memory. Elements associated with Gnawa traditions can be felt in the intensity of the verses, alongside echoes of groups such as Nass El Ghiwane and Jil Jilala.
This emotional tension is reflected in the song’s structure: the verses carry an almost incantatory intensity, while the chorus adopts a more direct, rap-pop approach that grounds the track in the present.
Read also: Morocco-Swiss Singer Elam Jay Releases First Song In Afro-Inspired Album
Beyond the music, the visual component adds another layer to the project. Inspired by Japan, the music video combines footage shot in Tokyo with scenes produced in Morocco at Marrakech Media Village. The result is a symbolic visual narrative that reinforces the song’s themes.
BAN SHITA NO adds another chapter to the artist’s long career. Born in Casablanca, Elam Jay moved to Switzerland during his teenage years, where he started developing his work through dance and music production. His early breakthrough came after winning a Michael Jackson-themed competition in Paris, which opened the door to professional recording opportunities.
He later founded Platinum Music and contributed to the introduction of universal music to Morocco.
A songwriter and composer of his own music, Elam Jay has also built a career as an international producer, collaborating with artists across Turkey, Egypt, Romania, and the United States. His work reflects a versatility shaped by a variety of cultural influences.
If you haven’t listened to it yet, now you know why “BAN SHITA NO” is worth your time. Listen on Spotify, Deezer, Anghami, or watch the official video on YouTube.
