Morocco Hosts Ferragamo’s ‘Threads of Light’ Ramadan 2026 Campaign

The campaign positions itself as a visual and poetic exploration of Ramadan.

Rabat – Ferragamo unveils its Ramadan 2026 capsule through “Threads of Light,” a campaign fully shot in Morocco where architecture and atmosphere take center stage.

Framed by the country’s rich architectural heritage, the visuals use light, shadow, and space to create a contemplative mood that mirrors the spirit of the Holy Month.

Narrated by Emirati poet Fatima AlJarman, the campaign blends poetry with imagery, adding emotional and cultural depth to the experience.

Her original text reflects on stillness, intention, and inner clarity, reinforcing the campaign’s focus on introspection and quiet elegance.

The Moroccan setting plays an active role in shaping the narrative, turning courtyards, arches, and textured surfaces into a visual dialogue with Ferragamo’s refined craftsmanship.

The result is a seamless fusion of place and design, where regional identity meets global luxury.

The Ramadan capsule spans ready-to-wear, footwear, bags, and small leather goods, designed to balance comfort with sophistication.

Women’s pieces include silk and sequin sets that can be styled together or separately, alongside evening shoes such as Gancini slingbacks and ankle-strap heels suited for iftar and suhoor gatherings.

The lineup also introduces four new iterations of the Hug bag, including mini top-handle and pouch versions crafted in Vitello Glow leather with crystal details, designed to elevate evening looks.

For men, the collection features modern and classic polo shirts, satin monogrammed shirts, Bermuda shorts, and versatile loafers and sandals suited for both social occasions and travel.