Rabat – Chiccorner is strengthening Alcott’s footprint in Morocco with the opening of a new store in the heart of Maârif, one of Casablanca’s most vibrant and high-traffic neighborhoods.
This latest address marks another milestone in the Italian brand’s expansion, bringing its total number of stores in the economic capital to five.
Following its presence at Morocco Mall, Marina Shopping, Aeria Mall, and Californie Mall, Alcott continues to deepen its presence across Casablanca by settling in one of the city’s most emblematic commercial districts.
Known for its urban energy, strong retail appeal, and proximity to a young, trend-conscious clientele, Maârif represents a strategic location for the brand’s continued growth.
“The opening of this fifth Alcott store in Casablanca confirms the brand’s positive momentum in Morocco. Maârif is a strategic location, a lively, accessible district strongly identified by Casablanca consumers,” Adil Mamoumi, Managing Director of Chiccorner Group.
“Through this new store, we continue our ambition to bring Alcott closer to its community and to offer a modern, accessible retail experience aligned with market expectations.”
Clean architectural lines, open circulation between product universes, and a clear presentation of collections reinforce the brand’s Italian DNA.
Customers will find regularly refreshed collections designed to accompany everyday lifestyles, reinforcing Alcott’s positioning as an accessible, contemporary, and expressive fashion brand rooted in international trends.
Founded in Naples in 1990, Alcott has grown into an international reference in accessible fashion under the Capri Group.
With more than 100 stores worldwide, the brand continues its global expansion while integrating a more responsible approach through certified materials, organic fabrics, and more sustainable production processes.
With this new opening in Maârif, Chiccorner reaffirms its retail development strategy in Morocco, offering consumers access to modern, attractive international brands tailored to evolving market expectations.
