Fez — Walt Disney Company has announced it will integrate its Hulu and Disney+ services into a single streaming app, aiming to deliver a more streamlined and comprehensive user experience.
Speaking during the company’s earnings call on Wednesday, CEO Bob Iger confirmed that the unified app will debut in 2026, offering an all-in-one platform for general entertainment, children’s programming, live sports, and news.
“This will create an impressive package of entertainment,” Iger said, adding that the merger will combine “the highest caliber brands and franchises” under one digital roof. The move comes amid intensifying competition in the streaming market, as platforms race to attract and retain subscribers with bundled content offerings.
Disney’s announcement follows a broader industry trend of consolidation, as companies adapt to shifting consumer habits and rising production costs. The new app is expected to simplify access for viewers who subscribe to both services, potentially boosting user retention and advertising revenue.
Though the rollout targets the US market initially, Disney’s streaming strategies often influence global trends. In Morocco and other MENA regions, where Disney+ is already available, observers will be watching to see how or when the unified platform expands internationally.
The merger may also affect licensing deals and partnerships with regional platforms, as Disney centralizes its content distribution.
Disney currently owns 100% of Hulu after acquiring Comcast’s remaining stake in 2023. The integration comes as the company continues cost-cutting initiatives and streamlining of operations under Iger’s renewed leadership.
Industry analysts expect the app to feature flexible subscription models, possibly incorporating ad-supported and premium tiers, to appeal to diverse consumer segments.
