Rabat – According to multiple media outlets, Sephora has reportedly removed Huda Beauty from its highly anticipated Fall Express campaign.
This follows a TikTok video by Huda Kattan, the brand’s founder, in which she made statements linking Israel to major historical events, including World War I, World War II, and the September 11 attacks.
The video, which was swiftly removed by TikTok for violating community guidelines, sparked widespread backlash and calls for action from various organizations and individuals.
The controversy has ignited a broader debate about the responsibility of influencers and brands in the digital age. While some have criticized Kattan’s remarks as antisemitic, others have defended her, arguing that her comments were intended as criticism of Israeli policies rather than an attack on Jewish people.
Despite the backlash, Kattan has received support from various quarters. A significant number of individuals have rallied behind her, expressing solidarity and calling for a boycott of Sephora.
The hashtag #BoycottSephora has gained traction on social media platforms, with users sharing their opinions and fueling the ongoing debate.
This incident highlights the complexities brands face when navigating the intersection of social media, personal expression, and corporate values.
As the situation continues to unfold, it remains to be seen how Sephora and Huda Beauty will address the controversy and what impact it will have on their partnership moving forward.
