Marrakech — Superstar Jennie from BLACKPINK has unveiled an exclusive collaboration with Beats, introducing a limited-edition collection of headphones inspired by her artistry and personal style.
The special release features four designs, each taking cues from her debut solo album “Ruby”.
The headphones are crafted to reflect Jennie’s unique balance of elegance and edge. They marry Beats’ renowned sound quality with Jennie’s signature aesthetic, making them as much a statement accessory as an audio device.
Fans will immediately recognize her influence in the color palettes and detailing, blending high fashion with high fidelity.
Priced at $199.99 (over MAD 1,950) the collection is expected to be highly sought after by BLACKPINK fans and global music enthusiasts.
With this launch, Jennie cements her role not only as a performer but also as a cultural influencer shaping the way her audience experiences music.
Jennie debuted with BLACKPINK in 2016, quickly rising to global fame with hits like “Boombayah,” “DDU-DU DDU-DU,” and “How You Like That.”
In 2018, she became the first member of BLACKPINK to launch a solo career with her single “SOLO”, which topped charts internationally and set records on YouTube.
Jennie is often called the “Human Chanel”, thanks to her close relationship with the luxury brand.
She has also worked with Calvin Klein, Gentle Monster, and Hera Beauty.