Casablanca – Audi Maroc held on January 29 a combined vehicle launch and art presentation at its Anfa showroom in Casablanca, introducing the new Audi Q3 while hosting an excerpt of a contemporary art exhibition developed with the Montresso Art Foundation.
The event marked the local presentation of Audi Maroc’s “New Era” positioning, which the company described as a strategic evolution of its presence on the Moroccan market.
The Audi Q3, a compact premium SUV, was presented as a central model in this phase. According to Audi Maroc, the vehicle features updated exterior styling, new digital interfaces, and driver-assistance systems designed for everyday use.
Alongside the vehicle launch, the showroom hosted part of IN-Discipline Brésil, an exhibition curated by Oswaldo Carvalho and presented through Audi’s partnership with the Montresso Art Foundation.
The exhibition is part of the foundation’s IN-Discipline program, which has been running for eight years and focuses on research-based contemporary art practices connected to Africa and its diasporas. This year’s edition centers on Brazil and its African heritage.
Estelle Guilié, artistic director of the Montresso Art Foundation, said the partnership with Audi has been in place for three years. “We were in Anfa just a year ago to present IN-Discipline Togo, and this year the focus is on the Brazilian art scene,” Guilié said.
She added that the showroom presentation offers an excerpt of the exhibition, which will open in full at the Montresso Art Foundation in Marrakech on February 8.
Carvalho said the exhibition, titled Diaspora do Tambor, examines the role of the drum in Afro-Brazilian history and visual culture. “The drums are the most important element of African heritage in Brazil,” he said.
“They traveled to Brazil, and Afro-Brazilians recreated them. Since the colonial period, they have appeared in Brazilian visual arts, including paintings of carnival parades.”
According to Carvalho, eight artists were invited to respond to the theme through different media. “The works are not directly about drums,” he said. “They are inspired by the drums, Brazilian music, and the energy of carnival.”
The exhibition features works by biarritzzz, Cássio Markowski, and Mônica Ventura, among others, and coincides with the 1-54 Contemporary African Art Fair. The Casablanca presentation and the Marrakech exhibition form part of Audi Maroc’s third consecutive year of collaboration with the Montresso Art Foundation.
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