Rabat – APM Monaco presents its Spring 2026 collection, titled “Printemps,” a refined expression of modern elegance and delicate femininity defined by a captivating lilac palette.
The collection blends simplicity with innovation, offering jewelry pieces that balance everyday luxury with a quietly bold aesthetic.
In the campaign, APM Monaco highlights its Middle East ambassador, Hana El Zahed, who appears in a coordinated lilac-toned look that reflects the soft and luminous spirit of the collection.
She showcases a selection of versatile designs that emphasize the brand’s contemporary identity.
At the heart of “Printemps” is the lilac color story, which brings a soft, warm glow to each piece and captures the essence of spring.
Lilac stones are paired with radiant white crystals, creating a harmonious contrast that enhances both daytime looks and evening styling.
The collection features precise geometric silhouettes, including clean-lined rings, structured earrings, and Art Deco–inspired necklaces.
Many of the pieces are designed for stacking, allowing wearers to mix rings, bracelets, and necklaces to create personalized combinations that reflect individual style.
Designed for versatility, the bags transition seamlessly from day to night, reinforcing the collection’s modern and adaptable spirit.
With “Printemps,” APM Monaco delivers a balanced vision of sophistication and simplicity, positioning each piece as a wearable work of art that celebrates craftsmanship, innovation, and timeless elegance.
