Fez — Morocco is celebrating its artisanal heritage in Cairo as guest of honor at the eighth edition of Turathna, an international exhibition dedicated to traditional crafts, handmade products, and cultural heritage.
The exhibition opened on October 17 at the Egypt International Exhibition Center, bringing together more than 1,000 exhibitors and creative entrepreneurs under the theme “Where the Story Begins.”
Running through October 24, the event gathers traditional craftsmanship from across Egypt and participating countries, offering artisans opportunities to introduce their work to new audiences and explore commercial partnerships.
Moroccan craftsmanship in the spotlight
According to the Moroccan Press Agency (MAP), the Moroccan pavilion features copper objects, traditional carpets, juniper wood creations, and regional clothing.
Together, the exhibits reflect the diversity of Morocco’s Arab and Amazigh cultural traditions and the skills that generations of craftspeople have preserved.
The Moroccan display forms part of a wider exhibition spanning 32 traditional craft sectors, from jewelry and pottery to leatherwork, textiles, and glassmaking.
Egypt’s Micro, Small and Medium Enterprise Development Agency (MSMEDA) organizes the annual event to support traditional industries and encourage the commercial development of artisanal products.
Egyptian Prime Minister Mostafa Madbouly inaugurated the exhibition on October 17 and visited the participating pavilions, including Morocco’s.
Strengthening cultural ties through traditional arts
Morocco’s ambassador to Egypt, Mohammed Ait Ali, visited the exhibition on October 18, meeting MSMEDA CEO Mostafa Hassan and exploring the participating displays.
Egypt’s State Information Service documented the visit, noting that the ambassador welcomed Morocco’s guest-of-honor status and emphasized the importance of cultural exchanges between the two countries.
The exhibition places Moroccan craftsmanship within a broader regional conversation about preserving traditional skills while creating economic opportunities for small businesses, cooperatives, and independent artisans.
