In the fast-paced world of TikTok, trends come and go faster than you can hit “like,” but every now and then, one takes on a life of its own.

Marrakech – In the world of TikTok trends, where anything can go viral in the blink of an eye, a new meme has emerged that’s captivating the platform. 

This time, it involves the Queen herself — Beyoncé. But it’s not just about celebrating her music or her iconic status; TikTokers are now making sure to thank Beyoncé in a trend that humorously suggests that failing to do so could bring bad luck.

It all started with TikTok users noticing a curious pattern in the entertainment world: major artists often find themselves thanking Beyoncé during award speeches, even when their projects have absolutely no connection to her. 

The meme plays off this observation, evolving into a playful ritual where TikTokers create skits about the importance of thanking Beyoncé for just about anything, from sneezing to submitting assignments, just to avoid misfortune.

This meme, satirical at its core, taps into an almost conspiracy-like belief that Beyoncé wields tremendous, nearly godlike influence. In fact, the notion that Beyoncé is revered at an otherworldly level is not new. 

Her name has become synonymous with respect and admiration, making her a fixture in acceptance speeches.

Who could forget the moment in 2017 when Adele, during her Grammys Album of the Year speech, described Beyoncé as the “artist of my life”? That same night, Adele accidentally broke her Grammy, sparking a bizarre rumor that she’d purposefully split it in two to share with Beyoncé, a story soon debunked, but which fueled the mythology surrounding the pop icon.

TikTok has now revived this urban legend, with users pointing out that even during the 2023 Grammys, Lizzo made sure to thank Beyoncé. And while Jay-Z’s 2024 Grammy nod to his wife was no surprise, it still plays into the ever-growing narrative that mentioning Beyoncé has become almost obligatory for artists standing on the winner’s podium.

The meme’s origins, however, go deeper than just playful homage. It draws from a cocktail of bizarre conspiracy theories surrounding Beyoncé and her husband, Jay-Z. 

These narratives, some dating back years, have been given new life by recent accusations against Sean “Diddy” Combs. From theories that the couple controls the industry to surreal claims that Beyoncé is secretly Italian and communicates through religious and historical symbolism – TikTok has embraced the absurdity with open arms.

The internet has long been fascinated by Beyoncé’s use of iconography in her music videos. Much like Madonna before her, Beyoncé’s artistic use of religious and cultural imagery has spurred wild ideas about hidden messages

Conspiracy theorists have gone as far as to compare her to figures in The Da Vinci Code, insisting that set designs and costumes are how the powerful communicate in secret. 

Comedian Nick Mullen perfectly satirized this mindset when he joked, “Ok, the plan’s ready to go … there’s just one step left – the clues!”

Ironically, Beyoncé often frames herself as a divine figure in her own work, and now TikTok has turned that idea into a running joke. 

The meme isn’t just about thanking her for artistic contributions – it’s about invoking her name like a good luck charm, as though saying it out loud ensures fortune. 

So, whatever you do after reading this, make sure to follow the golden rule of TikTok’s latest meme: don’t forget to thank Beyoncé!