After years of silence, Saida Fikri is reclaiming the stage with bold music and even bolder truths.
Fez – Moroccan singer-songwriter Saida Fikri is back,and she’s bringing her voice, her message, and a whole lot of honesty with her.
Her latest track, “As-Sirr Al-Madfoun” (The Buried Secret), just dropped on YouTube, giving fans a powerful glimpse into her upcoming album.
The song is written and composed by her longtime collaborator Khalid Fikri, while Abdelhaq El Aamiri directed the hauntingly cinematic video clip.
But this isn’t just a one-off release. Fikri has a full plan in motion. According to “Al Omk”, she shared that the new album will blend unreleased songs with beloved classics from the 1990s, revived by popular demand.
Her goal? A new video single every two months. No long disappearances, no mystery hiatuses. Just consistent, conscious music.
In typical Saida Fikri fashion, she’s not just here to entertain, she’s here to challenge, question, and awaken.
“Serious art is under attack everywhere,” she said candidly. “Not just in Morocco. I’ve seen it across the world.”
According to her, meaningful music, the kind that provokes thought and tells hard truths, is often pushed to the margins. And for one simple reason: it makes the wrong people uncomfortable.
“Corrupt figures hate conscious art,” she said, unapologetically. “But the people who love their country and care about real change, they support it. They know culture matters.”
For Fikri, music has always been a mirror. “Some artists forget that,” she added. “They’re in it for fame, for money, for fun… and some honestly don’t even know why they’re here.”
Her own reason is crystal clear: to elevate awareness and speak for the people—even if not everyone wants to hear it. Some call her music too heavy. Others call it the voice of the people. “Either way,” she said, “I’m proud of what I stand for.”
Still, her path hasn’t been smooth. She’s had to deal with concert organizers who undervalue her work and expect her to perform for exposure.
For years, she accepted those conditions just to stay connected with her audience. But recently, she’s drawn a firm line: no more.
Earlier this year, she released “Endi Amal” (I Have Hope), a song brimming with optimism and layered with social messages, exactly what her listeners expect from her.
And while recognition may not come from mainstream channels, it’s coming from places that matter.
Saida Fikri was recently awarded an honorary doctorate from the Peace Movement in Africa, as well as the Golden Medal from the African Observatory for Peace, for her unwavering commitment to peace, culture, and humanity.
