Rabat – Turkish clothing brand Les Benjamins used Marrakech as the backdrop for its photoshoot promoting its latest collection.
Titled ‘The Mystic Journey,’ the collection celebrates soul-searching and joy with distinct 1970s vibes. psychedelic etchings and distorted stylistic carpet themes and trims adds to the traditional style. Inspired by Morocco’s iconic Majorelle Garden, the flower lace lamination adds a delightful touch to the urban aesthetic..
Creative direction and photography was done by the famous Moroccan photographer, Mous Lamrabat.
Marrakech holds a significant historical and cultural value in Morocco. It is therefore no wonder that Lamrabat chose the Red City as the place for his photo shoot.
International fashion is resuming its presence in Marrakech and bringing back the most beautiful sites in the city and its surroundings.
The collection is called ‘The Mystic Journey,’ and features different pieces with a unique traditional Moroccan sense to them.
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Ranging from MAD 841.81 (€ 80) and MAD 12,627.14 (€1200), the collection offers a wide array of prices, making it suitable for all consumers.
Several pieces have already been sold out in the collection on Les Benjamins’s official website.
The Turkish brand believes that every culture has a story to tell. Hence, it creates streetwear that translates the history of tradition. The brand is famous for its “bold aesthetics and dynamic storytelling”.
Born in Istanbul 1989 and raised in Germany, Bunyamin Aydin’s life was enriched by the different places he visited while in Europe.
Aydin established his brand, Les Benjamins, in 2011. At first, the company only produced printed t-shirts, but it soon expanded. Aydin won “the Fashion Designer of the Year Award by Esquire” in 2018.
“The Mystic Journey” by Les Benjamins really expresses the true sense of Moroccan culture in fashion.
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