Two Moroccan jewelry brands are increasingly standing out with their unique weaving of tradition, elegance, and modernity.
Fez – Moroccan jewelry has long been celebrated for its rich history and unique designs.
Two visionary designers have emerged in recent years, blending traditional elements with contemporary aesthetics to redefine modern Moroccan jewelry.
Meet Mimia LeBlanc by Myriam Labiad and Ashaha by Princess Lalla Oumaima.
Mimia LeBlanc, founded by Myriam Labiad, is renowned for its exceptional craftsmanship and innovative designs.
The brand utilizes 18-karat gold, diamonds, sapphires, rubies, opals, turquoise, coral, and mother of pearl to create pieces that embody youth, energy, and love.
Each creation is meticulously crafted to serve as a timeless addition to any jewelry collection.
The brand’s international presence includes locations in Beirut’s ABC Mall, Paris’s Printemps Haussmann, the Hotel De Crillon, and Dubai’s Burj Al Arab.
In June 2023, Mimia LeBlanc celebrated a significant milestone by unveiling its first boutique in Casablanca, reflecting a return to its roots and a commitment to celebrating Moroccan culture.
Established by Princess Lalla Oumaima, Ashaha offers a unique blend of modern designs with vintage elements, drawing inspiration from Amazigh culture.
The brand’s collections harmonize bold, contemporary aesthetics with traditional motifs, resulting in pieces that are both timeless and innovative.
Ashaha’s showroom in Paris exemplifies the brand’s dedication to quality and design excellence.
The brand’s commitment to merging modernism with creativity has garnered attention for its distinctive approach to jewelry design.
Mimia LeBlanc and Ashaha have significantly influenced the evolution of modern Moroccan jewelry.
By integrating traditional Moroccan elements with contemporary design principles, they have created pieces that resonate with both local and international audiences.
Their work not only honors Morocco’s rich cultural heritage but also propels it into the future of global fashion.
Read also: Auzee: New Brand Debuts in Casablanca with a Vision to Revolutionize Moroccan Fashion
