Marrakech – The inaugural edition of the International Culture Festival came to a joyful close on Sunday, celebrating Morocco’s cultural richness and artistic diversity in a warm, festive atmosphere.
Organized by Groupe AB Benjamine Event, in partnership with the Anouar Jawhara Cultural Association, the festival aimed to promote values of tolerance, dialogue, and openness between nations, while showcasing the vitality of Morocco’s creative scene and its dialogue with cultures from around the world.
Festival director Mohamed Amine Hamdaoui praised the success of this first edition, describing the event to MAP as “a cultural bridge between nations and a space for creativity, dialogue, and youth expression.” He highlighted the importance of workshops on photography and digital marketing, which offered young participants valuable opportunities to develop artistic and technical skills while learning new tools for cultural promotion.
Hamdaoui also announced that the festival will return in future years with an expanded program, incorporating more creative disciplines and strengthening its role in Morocco’s cultural landscape.
For her part, Nourhane Wajhate, representative of the Anouar Jawhara Cultural Association, emphasized the richness of this first edition’s program, which featured a wide range of artistic and cultural activities. She particularly highlighted the Moroccan fashion show held on the festival’s second day, celebrating the caftan and traditional Moroccan craftsmanship as symbols of heritage and national pride.
Wajhate also applauded the strong participation of children and youth in the event’s workshops and artistic activities, noting that their involvement reflects the growing role of young people in Morocco’s cultural and creative life.
The Moroccan fashion show further highlighted the refinement and elegance of the country’s textile heritage.
This first edition also commemorated the 50th anniversary of the Green March, celebrating unity and patriotism, and featured performances by numerous renowned Moroccan artists.
The closing ceremony paid tribute to the late Omar Taeeie, an influential community figure, and choreographer Adil Nakkach, in recognition of their significant contributions to Morocco’s cultural development and artistic influence.