Fez — N.A.M.E. (Nezha & Amina) is introducing a new kind of festive gathering to Moroccan audiences, starting in the capital on October 18.
The concept treats sunset as a trigger for connection, moving from day to night, from quiet to rhythm, from intimate moments to a communal mood.
Organizers describe the format as a curated space where artists, partner venues, invited brands, and the public meet with purpose. The goal is to spark real synergy rather than a one-off show, so each edition is designed as a complete journey that blends performance, style, and conversation.
For the Rabat launch, the Rabat Marriott hosts a first-chapter program from 19:00 to 01:00. The opening bill features NOZWAN and NATHABES, with additional international and local guests to be unveiled. Production partners include the hotel, with staging built around the “golden hour.”
The founders say the idea was born from years of work between Morocco and global culture hubs. With roots in PR & Marketing at Sotheby’s London and as co-founder of Moderately Nice Studio, Bernoussi shapes N.A.M.E. into moments that become collective emotion.
Idrissi-Kaitouni, an image strategist, a producer, and head of Æ Agency active between Paris and Los Angeles, brings artistic direction and a network that links artists, institutions, and brands.
The series carries a clear message for the host city. “Who said Rabat was dead ?” is not a slogan, the team says, but a statement of intent. The project seeks to challenge clichés and present Rabat as alive with creativity, energy, and possibility.
Program notes emphasize that N.A.M.E. is not simply a party. The experience is built around transition and connection, with lighting, sound, and pacing crafted to guide the crowd from first light changes to late evening.
The curators aim to give space to rising talent, highlight modern feminine power, and keep the atmosphere inclusive and welcoming.
