Fez – As the end of the year approaches, perfume shopping picks up again in Morocco. But with so many international brands and local offers available, the question remains: which fragrances are Moroccan women really drawn to in 2025?
Let’s take a look at the perfumes leading the trends this season and what makes them stand out.
Burberry Her leads the market
According to Concli.com, Burberry Her Eau de Parfum is currently the most searched fragrance in the country, drawing twice as many online searches as its closest competitors.
This strong interest suggests that Moroccan consumers are increasingly turning to elegant but modern scents that balance both luxury and accessibility.
Top 5 perfumes Moroccan women are searching for in 2025
- Burberry Her Eau de Parfum
Soft, fruity, and modern, Burberry Her has become the fragrance of choice for women who love elegance with a playful twist. Its light notes of berries and jasmine make it perfect for everyday wear.
- Gucci Flora Gorgeous Gardenia Eau de Parfum
A timeless floral scent that remains one of Morocco’s best-loved perfumes. It’s ideal for women who prefer sweet and feminine notes without being overpowering.
- Chanel Coco Mademoiselle Eau de Parfum
An icon of sophistication, Chanel Coco Mademoiselle continues to attract Moroccan buyers who value refinement and tradition. Its warm, oriental base makes it perfect for evening outings.
- Miss Dior Eau de Parfum
Fresh and romantic, Miss Dior has long been a symbol of elegance and grace. Its light floral bouquet suits women looking for a perfume that feels effortlessly classic.
- Yves Saint Laurent Libre Eau de Parfum
Bold and confident, YSL Libre mixes lavender and vanilla for a striking scent that stands out. It’s a go-to choice for women who like something powerful and long-lasting.
What drives these choices
- Seasonal habits: Searches for perfumes peak every autumn and early winter as gifts and personal treats.
- Familiar luxury: Moroccan consumers often return to trusted brands like Dior, Chanel, and YSL.
- Accessibility: While these perfumes remain luxury products, travel-sized formats and wider distribution make them more attainable.
How to choose the right perfume
Before choosing your next fragrance, it helps to consider a few essentials:
- Personality and occasion: Choose a scent that matches your mood and when you plan to wear it.
- Intensity: Eau de Parfum lasts longer and is richer than Eau de Toilette.
- Season: Warmer, spicier perfumes work best in fall and winter.
- Authenticity: Verify that the seller offers genuine products and fair pricing.
Perfume trends in Morocco this year show a balance between tradition and modernity. Classic French fragrances still dominate, but newer, more playful scents are gaining ground among younger shoppers.
As Moroccan women continue to explore, compare, and shop more consciously, data from Concli.com suggests that this mix of elegance, emotion, and self-expression will keep shaping perfume choices well into 2026.
