Rabat – Nike has announced a collaboration with Moroccan designer Khaoula Chiga, widely known as Zif7ayati, spotlighting Moroccan local heritage with global streetwear.
Her signature accessory, the Zif Hayati, originally a traditional home fabric worn by Moroccan women, has evolved into a fashion statement embraced worldwide.
Speaking on Nike’s website, she shared, “The Air Max Goadome, I really like it because it’s durable, comfortable, and goes with everything.
The Air Max Goadome Low now appears in a “Taupe” colorway, merging urban toughness with a refined outdoor palette.
Crafted with premium, water-resistant leather in a soft taupe finish, the design highlights clean lines and tonal stitching.
A subtle mini-Swoosh debossing rests on the heel, while black accents on the padded mesh collar, heavy-duty laces, and ACG-inspired hardware create a striking contrast.
A hidden pop of University Red on the sole adds a playful nod to sporty sophistication.
From Moroccan fabric to sneaker culture, Khaoula Chiga proves that fashion isn’t just about what you wear, it’s about the stories you carry with every step.
With the Air Max Goadome, she walks the line between heritage and modernity, turning tradition into a statement piece that is as bold as it is effortless.
