Rabat – Casablanca and Ladurée join forces in a collaboration that merges their respective worlds into a summer-ready collection.
At first glance, the union feels unexpectedly perfect: a legendary Parisian haute patisserie house founded in 1862 coming together with an independent luxury fashion house known for its “after-sport” aesthetic.
However, the synergy is undeniable. For Casablanca, the capsule marks a major push into the French market following the opening of its Paris flagship, while Ladurée continues to firmly anchor its legendary macarons in contemporary cultural relevance.
A shared universe of fashion and patisserie
On Casablanca’s side, the collaboration takes shape as a ready-to-wear capsule and accessories line, where silk shirts, relaxed silhouettes, and tennis-inspired leisurewear are reimagined through Ladurée’s pastel universe.
The brand’s signature visual codes, sun-drenched escapes, gardens, and sport-infused elegance, are reinterpreted with a distinctly Parisian sweetness.
Ladurée, in turn, brings the collaboration to life through a limited-edition selection of creations developed under the vision of Executive Pastry Chef Julien Alvarez.
The offering includes macarons, desserts, and seasonal treats infused with Casablanca’s universe. The highlight is a grapefruit-mint macaron, alongside reinterpretations of classic French patisserie, including the Eugénie, extending the collaboration into something edible, collectible, and experiential.
The project is also supported by a playful campaign inspired by Ladurée’s in-house masterclass universe, reimagined as a behind-the-scenes culinary staging where fashion and patisserie intersect.
The visual narrative brings together Charaf Tajer, Sophia Stolz, and Farida Khelfa in a tea-time setting that blurs the line between atelier and kitchen, performance and indulgence.
The collaboration is expressed through two parallel releases, each unfolding in its own rhythm and universe.
The Casablanca x Ladurée fashion collection is available now on casablancaparis.com, as well as in Casablanca flagship stores in Los Angeles and Paris, alongside selected fashion boutiques worldwide.
For the patisserie collection, it follows a seasonal rhythm, available from June 3 to September 1, in all Ladurée boutiques and on laduree.com.
In both cases, the idea remains the same: a shared universe where indulgence, design, and leisure meet in a single summer narrative, meant to be lived as much as it is consumed.
Read also: Iris Law Fronts Casablanca’s Resort 2026 Collection
