A new era of innovation and growth begins in Tangier as the Hilton welcomes their new General Manager Julien Besançon, in efforts to solidify the city’s status as a global tourism hub.
Marrakech – The Hilton Tangier Al Houara Resort & Spa has announced an exciting leadership change with the arrival of Julien Besançon as General Manager.
With over 15 years of experience in luxury hospitality across Africa and the Middle East, this new chapter promises innovation and growth for both Besançon and the Hilton Tangier.
The timing couldn’t be better, as Tangier is one of the major Moroccan cities preparing to take center stage for both the African Cup of Nations 2025 and FIFA World Cup 2030.
From first steps to big leaps in hospitality
Besançon’s journey with Hilton began in 2009 at Hilton Ras Al Khaimah Resort & Spa, taking on the role of Assistant F&B Manager.
Over the years, career-defining opportunities unfolded at Hilton Dubai Jumeirah and Hilton Doha, where operational and leadership skills flourished.
A major milestone came in 2017 with the first General Manager position at Hilton Yaoundé, Cameroon, a role that showcased a talent for transformative leadership.
Turning Hilton Yaoundé into a regional success storyLeadership at Hilton Yaoundé has brought more than just operational wins.
The hotel became a central hub for major events, hosting the Central African Heads of State Summit and serving as FIFA’s headquarters during the 2022 African Cup of Nations.
These achievements were paired with a commitment to making an impact beyond business, including the recruitment of individuals with disabilities and the implementation of innovative food and beverage strategies that elevated guest satisfaction and profitability.
Elevating Hilton Tangier Al Houara to the next level
Now at the helm of Hilton Tangier Al Houara Resort & Spa, Besançon’s focus is on redefining luxury hospitality in Morocco.
Since taking charge in August 2024, priorities have included enhancing guest experiences, celebrating Moroccan heritage, and strengthening ties with the local community.
Collaborating with regional economic players is a key part of the plan, aiming to position the resort as a flagship destination in Tangier’s booming tourism sector.
A perfect blend of modernity and Moroccan charmThe vision for Hilton Tangier Al Houara centers on combining cutting-edge hospitality trends with the rich cultural essence of Morocco.
From introducing new initiatives to elevate the guest experience to creating moments that celebrate Moroccan traditions, the approach is all about innovation with authenticity.
The resort’s luxurious 304 rooms and extensive conference facilities provide the ideal platform to deliver on these ambitions.
Ready for the global spotlight
As Morocco gears up to host the world, Hilton Tangier Al Houara is ready to shine.
With the African Cup of Nations 2025 and FIFA World Cup 2030 on the horizon, Tangier is becoming a hub for international visitors, and the resort is positioning itself as a must-visit destination.
Through a mix of elegance, innovation, and top-tier service, Hilton Tangier Al Houara is set to create unforgettable experiences for guests from around the glob
Leadership with a vision for change
QBqesançon’s expertise gained across Africa and the Middle East has shaped a deep understanding of regional dynamics and the evolving needs of today’s travelers. q
Beyond operational excellence, this leadership approach prioritizes community impact and inclusivity.
At Hilton Tangier Al Houara, the goal isn’t just to deliver luxury – it’s to contribute meaningfully to transform Tangier into a global tourism hotspot.
