This bold move reflects the company’s commitment to meeting the growing demand for world-class accommodations in one of the fastest-growing tourism markets.
Casablanca – A new era of luxury and hospitality has made its way to Morocco, as Hilton expands across the country with nine new projects across seven distinct brands, redefining the North African country as a top global tourism destination.
With over 1,300 additional rooms and nearly 1,500 new jobs on the horizon, Hilton is set to continue to transform Morocco’s hospitality landscape.
A grand luxurious welcome
The upcoming Waldorf Astoria Rabat Sale, slated to open in 2025, will be an emblem of luxury, housed within the iconic Mohammed VI Tower.
This 250-meter architectural masterpiece will feature 55 refined rooms and suites, signature dining options, a serene spa, and an outdoor pool — setting new standards for opulence in Rabat.
In Casablanca, Hilton will debut its first LXR Hotels and Resorts in Morocco, blending cultural heritage with contemporary elegance.
With 148 rooms, specialty dining, and a rooftop experience, the hotel pays homage to the city’s historic Arènes while offering modern-day sophistication.
Elevating lifestyle hospitality
The Curio Collection by Hilton will expand its boutique lifestyle offerings with two exciting properties. In Casablanca, the brand will introduce a 63-room haven with a modern aesthetic, while in Rabat, 94 rooms inspired by the city’s botanical gardens will redefine the guest experience with rooftop dining and a refreshing poolside ambiance.
Accessibility meets elegance
Marking its Moroccan debut, Hampton by Hilton will bring its renowned comfort and accessibility to two key cities: Benguerir and Fez.
In Benguerir, a city near Marrakech, the hotel will cater to UM6P university visitors and eco-conscious travelers with 94 thoughtfully designed rooms, offering a modern yet comfortable stay.
Meanwhile, in Fez, the 161-room Hampton by Hilton Fes Golf will combine cultural immersion with contemporary amenities, thanks to its proximity to the city’s historic Medina, a UNESCO World Heritage site.
This coordinated approach ensures that Hampton by Hilton delivers both convenience and charm to travelers exploring Morocco’s diverse landscapes and rich heritage.
Strengthening Hilton’s legacy in Morocco
Hilton continues to grow its established brands with the introduction of Hilton Rabat, a 162-room masterpiece opening in 2026, as well as the DoubleTree by Hilton Casablanca City Center, set to welcome guests by the end of 2024.
This multi-brand expansion cements Hilton’s commitment to Morocco’s flourishing tourism sector, as the country gears up for landmark events like the African Cup of Nations 2025 and the FIFA World Cup 2030.
Through this dynamic vision, Hilton is poised to set a new benchmark for hospitality excellence, ensuring unforgettable experiences for guests while contributing to Morocco’s rise as a premier global destination.
