This transformative initiative celebrates visionary HR leaders and young talents working to build innovative workplaces across Morocco.
Casablanca – Building on the success of its inaugural edition, the HR Awards 2025 are back with an ambitious new feature: the “Next Gen Employer” label.
Targeting both young graduates seeking dynamic workplaces and employers looking to attract top talent, the label recognizes organizations that demonstrate excellence in inclusivity, innovation, and employee engagement.
Setting a new standard in HR practices
The first edition of the HR Awards honored 12 pioneering companies, including Attijariwafa Bank, Orange, Intelcia, and L’Oréal, for their exemplary HR practices.
The launch of the Next Gen Employer label builds on this momentum, offering a long-term framework for recognizing organizations that excel in fostering workplace innovation and empowering young professionals.
Companies awarded the label gain visibility as leaders in HR excellence, reinforcing their reputation as employers of choice.
How the label works
Applications for the Next Gen Employer label are open until December 15. The selection process involves a rigorous review by a panel of HR and education experts.
Finalists are then evaluated by leading Moroccan universities and business schools to ensure a representative and transparent assessment.
This collaborative methodology ensures that the label reflects the expectations of both academia and the workforce, positioning awarded companies as innovators in employee engagement and development.
Empowering the next generation
With Morocco’s youth making up a significant portion of the workforce, the Next Gen Employer label addresses the growing demand for workplaces that prioritize inclusivity, innovation, and sustainability.
By fostering a culture of excellence, the initiative encourages companies to rethink their HR strategies and align them with the aspirations of the country’s emerging talent pool.
The winners will be announced at a high-profile ceremony in April 2025, bringing together HR leaders, academic representatives, and key stakeholders to celebrate Morocco’s most forward-thinking employers.
A transformative initiative for Morocco’s job market
The Next Gen Employer label is a call to action for businesses to lead by example in shaping the future of work. By recognizing organizations that prioritize youth empowerment, the label sets a national standard for HR innovation and excellence, ensuring that Morocco’s workforce is prepared to meet the challenges of tomorrow.
